This autumn, the country jacket is staging a sophisticated comeback across the UK. Once the domain of rural estates, this heritage garment now reinvents street-style with modern elegance.
Rich in practicality, country jackets boast water-resistant fabrics, functional pockets, and a down-to-earth charm rooted in British tradition. Brands like Barbour, Loewe, Prada, and Dôen are reinterpreting the silhouette—with quilted, waxed, and cotton designs that honor its aristocratic past while appealing to contemporary tastes. Worn by icons like Princess Diana and Kate Middleton, the jacket signals subtle prestige and timeless style.
Now spotted widely across urban settings—from East London cafés to countryside festivals—country jackets are paired with everything: from straight-leg jeans to flared dresses. Their resurgence shows that fashion can be both functional and refined, blending “old money” appeal with modern versatility.
Source:
Who What Wear UK, August 2025
