Advent‑Backed NIQ Raises $1.05 Billion in U.S. IPO Global Elite Business Magazine

Advent‑Backed NIQ Raises $1.05 Billion in U.S. IPO

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Consumer insights firm NIQ Global—majority-owned by investor groups Advent International and KKR—successfully raised $1.05 billion in its U.S. initial public offering.

🚀 IPO Highlights

Pricing & Valuation: Over 50 million shares were sold at $21 each, valuing NIQ at approximately $6.35 billion.
NYSE Debut: NIQ is set to debut on the New York Stock Exchange this week, signaling renewed optimism in the IPO market after a prolonged lull.

What NIQ Does

NIQ specializes in consumer shopping behaviour analytics—helping major brands and retailers make smarter, data-backed decisions. Clients include industry giants such as Coca‑Cola, Nestlé, and Sony. Headquartered in Chicago, NIQ is led by CEO Jim Peck, previously the CEO of TransUnion.

Financial Snapshot & IPO Proceeds

Revenue: For Q1 ending March 31, NIQ posted $965.9 million in revenue, up slightly year-over-year.
Net Loss: The company narrowed its net loss from $173.9 million to $73.7 million.
Use of Funds: The proceeds will primarily be used to reduce debt and for general corporate purposes.

Competitive Landscape & Underwriters

NIQ competes with firms like Circana and YouGov. Leading underwriters for the IPO included J.P. Morgan, Bank of America Securities, and UBS Investment Bank.

Background

NIQ was spun off from Nielsen Holdings over four years ago. This IPO is part of a broader recovery in the U.S. public listings market, which has seen a resurgence in 2025 after a period of reduced activity.